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Zany Folger's Ad Generates Web Buzz

MSNBC.com reports that an offbeat Folger's commercial has been a huge hit online. The ad features a group of glowing yellow people that accost unsuspecting suburbanites early in the morning while singing a song called "Happy Morning!" The yellow people's song includes the words, "Wake up you sleepy head. You can sleep when you are dead!" You can see the commercial on the Tolerate Mornings website (best quality) and here on YouTube.com.

The spot -- featuring a crowd of glowing, caterwauling characters who sing a jingle called "Happy Morning!" -- has surpassed Procter's own expectations. With lyrics such as "You can sleep when you are dead!" the video was picked up and posted on the sites adcritic.com, boardsmag.com and wizbangblog.com. It has been viewed almost 300,000 times on YouTube.com and MySpace.com alone.

And it has made stars of the brand experts at Folgers, who are getting messages from co-workers as far away as Singapore and recognition from as near as the executive suites.

"It has been more successful than any of us dreamed," said Folgers Brand Manager Ed Bello, who helped launch the campaign in May.

Some of the articles and blogs discussing the Happy Mornings ad include Ad Freak, CMM News, Adland, Pop Candy, Popwatch, AdJab, Random Culture, Ear Farm and BrandTarot. The reason it is so popular is because it is a hilarious commercial. It's creepy but in a terrific way.

Posted on September 21, 2006

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