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Severed Fingers Too Much For MPAA

Zap2it reports on the MPAA's smackdown on the trailer for the upcoming film, Saw II. The MPAA said "no way" to the trailer, which features severed fingers.
According to The Hollywood Reporter, the MPAA announced on Friday (Aug. 19) that its Advertising Administration didn't approve the materials that Lions Gate sent out to a number of web sites. The Advertising Administration, entrusted with reviewing all advertising and publicity materials submitted by producers and distributors for a film rating, would apparently have taken issue with the presence of chopped fingers in the ads.

"Saw II" is the sequel, of course, is the sequel to last fall's sleeper hit thriller that made some $55 million domestic. The film earned an R-rating, but theatrical trailers running on some websites for the sequel carry an R-rating that hasn't been approved by the MPAA. Lions Gate has reportedly already contacted all sites running the unauthorized trailer and artwork and will submit the materials through the correct channels.
Lions Gate is not really unhappy that its trailer has been nixed by the ratings board. All the publicity has given fans of films featuring lots of severed fingers the heads up that they need to bookmark October 28th to see Saw II. The new poster (seen above) now merely features someone who is in desperate need of a good manicure.

Posted on August 23, 2005





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