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Would You Buy A Hamburger From This Woman?

Paris Hilton in Skimpy Black Swimsuit with Hamburger

Would you buy a hamburger from this woman? Carl's Jr. is banking on it. Next week, burger lovers can tune in watch Paris Hilton in a skimpy black bathing suit, washing her custom Bentley and then taking a break for a full-fat, greasy Carl's Jr. hamburger. Playing in the background will be a rock version of the song "I Love Paris in the Springtime." She'll also say--shock of shocks--"That's hot." Of course it is a hamburger garnished with barbecue sauce and jalapeno peppers. ABC News has the breaking story:

"We're working on trying to make Paris Hilton famous," joked Andrew Puzder, president and chief executive of CKE Restaurants Inc., which owns the two fast food chains. Puzder said his company's ad agency suggested using Hilton. "She's very appealing to our demographic," which he described as young, hungry guys.

"And it turns out she really loved the burger we wanted her to promote," Puzder said. "We did see her eat a couple of them at the shoot."

If the commerical isn't hot enough for you, Carl's Jr. is also offering a longer verson of the commercial which is much racier.

Our informal poll of random males indicates that Carl's Jr. is going to be selling a lot of jalepeno barbecue burgers.

Photo: Carl's Jr.

Posted on May 14, 2005

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