Butternut Squash Searches Up 279%

"What's that got to do with anything?" you ask. For food and beverage websites, it has everything to do with it. As the holiday season approaches, reference sites posting recipes see a sudden spike in search engine-generated traffic. This year, just before Thanksgiving, everybody asking what the hell they're supposed to do with a butternut squash (and other vegetables) produced 48% of epicurean website traffic, according to Hitwise.

An Ode To the Butternut Squash

Oh, Butternut Squash
Where do you come from
With your butternuttiness
And your squashy way?
My mothers says
Searching is futile
"The squash will find you,"
She says with a slap.
And I hope you do.