Britney's Record Label Gives Up on Her

The singer's label has officially given up on getting the troubled pop tart more involved in marketing her own album, "Blackout," sources tell us. There are no plans for a tour, for example - highly unusual for a star who once cranked out hits like widgets and is riding high on the charts with her single "Gimme More." "They can't get Britney to do anything!" said a source close to the label and Spears. "They did get her to do one photo-shoot for some promotional materials, but beyond that, they can't trust her to even show up. This album could've been so much bigger with Britney involved.

"This is the one opportunity they have to try and sell a million records. They were forced to [go on with] their marketing plan" — without her. "They don't feel they need her if she's going to keep blowing them off. She's already on the cover of every gossip magazine, and she's on Perez Hilton nearly all day, every day for her antics. "Jive is just hoping to continue riding the Britney wave. The label can't afford to waste their money hoping to get some of her time to help promote this. She's too busy [hanging out] in a club somewhere."

It must be frustrating for the label, since "Gimme More" skyrocketed to No. 1 on iTunes. Critics praised some of the cuts — though it might be that anyone, and not just Brit, could shoot to the top with music produced and mixed by the Neptunes, Bloodshy and Nate (Danja) Hills. A Jive spokeswoman told us: "We absolutely stand behind Britney." Still, it raises the question: Doesn't Spears want to make money anymore? With her worth estimated at $100 million this year, maybe not. She may not even care.

In her recent child custody case, L.A. Court Commissioner Scott M. Gordon called the 25-year-old singer a "habitual drug and alcohol user" and ordered her to undergo random drug-testing twice a week. Just yesterday, Gordon ruled that Britney's ex, Kevin Federline, would continue to have primary physical custody of their two children, with Spears having just three monitored visits with them per week.