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Ken Gets an Extreme Makover, But Will Barbie Care?

Ok, we accepted the fact that Ken and Barbie broke up, although we thought it was weird: after all, they were made for each other (literally), right? (It was that Australian surfer named Blaine that broke the couple up after 43 happy years together). Now CNN reports that Ken is getting an extreme makeover in order to win Barbie back.

Ken's fans might see "some big changes in Spring 2006," Mattel said in a statement. The company did not offer specific details about the makeover, but personal stylists offered some suggestions. Among the changes they'd like to see are a better tan, an eyelid surgery that allows him to wink at his favorite lady and a more lean and defined physique.

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Mattel spokeswoman Lauren Bruksch offered little specifics when asked whether Ken's revamp was an attempt to reinvigorate the Barbie brand, saying, "A makeover for Ken was inevitable. A new changeover was in the cards." Video games and other electronic media are posing a challenge to many players in the traditional toy market, but Mattel's third-quarter results were especially disappointing.

Maybe it's just us, but the photos of Ken over the years make us think that he might be more interested in Blaine than Barbie.

Posted on October 24, 2005

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