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January, 2007 Archives | Homepage

Time Warner Marketing Campaign Creates Bomb Panic in Boston

MoononitesIn a unwise and poorly planned publicity stunt Turner Broadcasting, a division of Time Warner, placed small electrical devices containing batteries and blinking lights in various locations around the city of Boston. The devices featured one of the mooninite creatures from the Aqua Teen Hunger Force cartoon. The mooninite seen on the devices found in Boston even has his middle finger extended as if he is sending a very rude message to Boston metropolitan area and its 2.8 million residents. Reuters reports that the small devices were initially perceived as bombs. The Boston police force was sent into action.
The day-long scare began when a suspicious package was found on a steel beam under a bridge in the morning. Police stopped traffic on a major interstate highway north of Boston, cordoned off the area, deployed a bomb squad and blew it up.
One mooninite threat destroyed -- but it would not be the last.
By afternoon, at least eight other similar suspicious packages were discovered, each triggering a security alert involving emergency crews, federal agents, bomb squads, police and the U.S. Coast Guard.
Turner Broadcasting issued an apology and said they had given law enforcement officials the location of the mooninite magnetic lights in advance.
"The 'packages' in question are magnetic lights that pose no danger," Turner Broadcasting System Inc., a unit of Time Warner Inc., said in statement.

It said the devices were part of an outdoor marketing campaign in 10 American cities for an animated television show "Aqua Teen Hunger Force" produced by its Adult Swim brand. They had been in place for two to three weeks in Boston, New York, Los Angeles, Chicago, Atlanta, Seattle, Portland, Austin, San Francisco, and Philadelphia.

"We regret that they were mistakenly thought to pose any danger," said Turner, adding that it had contacted law enforcement officials to give them the precise locations of the packages.
If Turner Broadcasting really did contact law enforcement as they claim their message must not have gotten out because the city of Boston went into full alert to find and remove the threat and protect the city.
The discoveries in Boston triggered the biggest city-wide security alert since the September 11, 2001, attacks.

It forced the U.S. Coast Guard to close the Charles River that feeds from the Atlantic Ocean into the city and caused authorities to shut down major bridges linking Boston with neighboring Cambridge along with several roads.

"This has taken a significant toll on our resources," Boston Police Commissioner Edward Davis told reporters.
Boston has every right to be angry at Time Warner for this stunt. Everyone knows that putting devices containing wires or batteries in strange spots all over town is going to raise an alert in this day and age. Turner Broadcasting's publicity team must not have noticed the bomb scare Mission Impossible III generated last year when small plastic boxes with wires poking out of them were placed in newspaper racks to promote the movie.

Update 2-1-07: Some Mooninite marketing prank videos can be found on VideoNacho.com.

Posted on January 31, 2007
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Bizarre Bike Goes 50mph?

HyperbikeTreehugger is discussing this bizarre bike-like means of transportation.
Drop your prejudices and hesitations for a second, and give Curtis DeForest some credit for thinking outside the box. DeForest recognizes that major drawbacks of the modern bicycle include the exposure of the rider to accidents and the limited speeds which the average cyclist can maintain. The conventional bike places the weight of the rider above the wheels' spinning axis, an inherently unstable situation (as any cyclist forced to stop fast well knows). Also, conventional bikes use only leg-power, carrying the upper torso as dead weight. And did someone mention saddle-sores? HyperBike solves all those problems. And there is more to come, as this creative inventor's vision will get a boost from the NASA funded Space Alliance Technology Outreach Program in the development of the next model.
TreeHugger says the inventor of the bike compares riding the bike to swimming. The website for the bike says it is as fast as a car -- too bad there isn't a video available of that. We'd love to see one of these Hyperbikes keeping up with highway traffic. One problem is that it is too big to store in a garage and at 200 pounds it is pretty heavy. Gizmodo says the bike is too hideous for them to ride. EcoGeek points to another website for the Hyperbike. There is a video on this site that shows the Hyperbike moving but only at slow speeds.

Posted on January 30, 2007
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Doughnuts With a Buzz

Some brilliant mad scientists have now created caffeinated donuts and bagels. The doughnuts pack as much caffeine as two cups of coffee, so if you add coffee to your doughnut snack, you'll be totally buzzed throughout your morning.
Each pastry, or bagel if you were to prefer this caffeine-delivery system, would contain a jolt worth one to two cups of coffee, thanks to years of experiments and brainstorms performed by molecular biologist Robert Bohannon. Make way for the Buzz Donut and the Buzzed Bagel.

The challenge, Bohannon said, was overcoming the bitter taste of coffee beans ground up in the a.m. pastry: No amount of creme filling could cut it. "I eventually worked with some flavoring experts and designed a method to mask the bitterness, which led to successfully adding the caffeine equivalent of one to two cups of coffee to the food item," said Bohannon, president of the biotechnology company Onasco, Inc. in North Carolina. "Some people get their caffeine buzz from soda, chocolate and other sources besides coffee," Bohannon said. "The Buzz Donut and the Buzzed Bagel lets them get the caffeine buzz by simply eating a delicious pastry item."

The delicious caffeinated doughnut will still likely come chock full of fats, particularly trans fats, and sugars. Trans fats, which behave like saturated fats, are found in many prepared foods, particularly baked goods. As they offer no nutrition and can increase "bad" LDL cholesterol, trans fatty acids are the latest targets for nutritional scrutiny.
Extra caffeine, fat and calories -- what's not to love?

Posted on January 29, 2007
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Nicole Kidman in Car Crash

Nicole Kidman was escaping from zombie aliens on the set of her new film, when the car she was in had a nasty crash. US Weekly says that there were actors hanging off the hood during the action scene. Luckily, Nicole was not seriously injured and reportedly returned to the set the same day. Although reportedly some crew members were slightly injured.
Oscar-winning Australian actress Nicole Kidman and seven other people were injured when a high-speed film stunt went wrong in Los Angeles today. Kidman suffered minor injuries on the set of an alien thriller in Los Angeles when her car crashed into a light pole during filming, police said.

Kidman, who was behind the wheel of a Jaguar rigged for filming when it struck a pole at more than 70kmh, was taken to a local hospital, Los Angeles Police spokeswoman Karen Smith said. Smith said seven other people on the set of The Invasion went to local hospitals complaining of injuries but none were seriously hurt.

Warner Brothers Pictures, the studio behind The Invasion, confirmed that Kidman was taken to hospital but said only two other crew members were hurt. A Warner Brothers statement said Kidman was quickly released and would return to the set when filming resumed later today. "No other actors were involved in the scene at the time of the incident," Warner Bros. said. "Two additional crew members sustained minor injuries as a result of the collision.

"The production took the appropriate steps following the incident to ensure the safety of cast and crew." There was no immediate explanation for the discrepancy in the number of injured listed by the police and the studio. Smith said the LAPD was likely to conduct a routine traffic accident investigation and that a state workplace safety agency might also be called in.
You can see the video of the crash here. It was a very nasty crash, no question. We're glad no one was seriously hurt, although it looked like Nicole was shaken up. And we're not sure how "minor" the crew's injuries really were.

Posted on January 26, 2007
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K-Fed Superbowl Ad Infuiates Restaurant Industry

Kevin Federline's new ad which will run during the Superbowl has absolutely infuriated the fast food industry, which claims that the ad makes fun of people who flip burgers for a living.
A restaurant trade organization has expressed "serious concerns" about an upcoming Super Bowl ad featuring Britney Spears' estranged spouse going from the recording booth to the fast-food counter. The 30-second ad for Nationwide insurance is scheduled to air during the third quarter of Super Bowl XLI on Feb. 4.

In a letter to Nationwide, Steven C. Anderson, president and chief executive officer of the Washington, D.C.-based National Restaurant Association, charged that the ad "give[s] the impression that working in a restaurant is a demeaning and unpleasant," and stands as a "direct insult to the 12.8 million Americans who work in the restaurant industry."

Nothing personal against Mr. "Popozao," mind you. "It's not about Kevin Federline," Chrissy Shott, spokeswoman for the National Restaurant Association, said Wednesday. "...It's about the ad." Though the association hasn't seen the as-yet unaired ad, it believes, based on reports, that its depiction of Federline joining the fast-food employment ranks is something less than inspirational.

"It gives the impression that it's demeaning," Shott said. The Anderson letter, dated Monday, expresses the hope that Nationwide won't air the ad, and warns if the company does it'll alert its members--"many of whom are customers of Nationwide." According to Nationwide, the restaurant group can't see the Happy Meal for the fries. "The intent of the ad isn't to offend or insult the many fine individuals who work in the restaurant industry," Nationwide spokesman Eric Hardgrove said in a statement to Reuters. "The focus of the ad is the element of surprise, not the setting of a fast-food restaurant." The ad is part of Nationwide's "Life Comes at You Fast" campaign.
Life certainly came at K-Fed fast. One minute he's Mr. Britney Spears living in a Malibu mansion and partying in Vegas every weekend and the next minute he's broke. Although he might have a promising future in the fast food service industry if he apologizes profusely for making the ad.

Posted on January 24, 2007
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Giant Red Doll Has a Beating Heart

Giant Red DollThis giant red doll created by a South Korean artist has an actual beating heart. Tokyomango discovered the large red scultpure on this site. The doll or sculpture is part of an exhibit in in Seoul, South Korea. It looks like the kids are looking for the heart on the wrong side of the giant red doll. Try the other side kids! It's also a possibility that the heart could intentionally be on the wrong side of the doll. As Wired's Table of Malcontents blog suggests: "But then again, maybe giant dolls have a different anatomy than we humans." If the doll were yellow it might pass for a giant version of AOL's Running Man. The blogger at Gems Sty thinks this might be a gentle doll. Another blogger thinks it would make a great video game chair. Everyone's got their opinions about the giant red doll.

Posted on January 23, 2007
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Are Celebrity Gift Bags Really Shrinking?

Reuters reports that the celebrity gift bags at the Sundance Film Festival are getting a little lighter this year.
Robert Redford chafes at the descent of what he calls "ambush marketers" on the celebrities attending the Sundance Film Festival he founded as a showcase for independent film without all the commercial trappings of Hollywood. But he may be encouraged by the latest trends in so-called "swag" on the sidelines of this year's event. Celebrity gift baskets, a phenomenon driven by companies' hopes that celebrities will be shown using their products, are becoming lighter and greener and just a bit more discreet. Stars at Sundance also have more opportunities to make donations to charity, from underwear for a local women's shelter to phone cards for soldiers. And who is playing the leading role in this new version of swag? None other than the tax man.

Last year, months before the Academy Awards, the Internal Revenue Service launched a swag crackdown, putting Hollywood on notice that the $100,000 goodie bags for Oscar participants -- stuffed with Hawaiian hotel suites and surfing lessons -- were not gifts but rather compensation and subject to taxes. "The rule has always remained the same -- people have to pay their taxes. But the awareness of it, that has changed," said Karen Wood, founder of the Backstage Creations Gift Retreat, set up this year on Park City's Main Street.

*****

Kari Feinstein, who has been running gift lounges at Sundance for seven years, said there are fewer big-ticket items like computers or jewelry this year because companies have to notify the IRS about giveaway items worth more than $600. But in her lounge, a stand offering Apple laptops with a declared value of $1,099 and iPods was the rage.

*****

A new company, Luxestar, allows Sundance luminaries take a more discreet approach by giving them a computerized gift card -- the value depending on their level of celebrity -- and choosing their gifts off a Web site over the course of a year. Deliveries are made to the star's home or office, and the general public can track what celebrities are buying online.

No celebrity event these days would be complete without "green" options to cater to the growing group of eco-conscious Hollywood stars emulating the likes of Leonardo DiCaprio.
It sounds to us like the swag bags aren't getting lighter at all -- the retailers and celebs are just getting sneakier about it. Didn't they learn anything from the Wesley Snipes' current IRS troubles?

Posted on January 22, 2007
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Ellen Goes Crazy for Girl Scout Cookies

Ellen DeGeneres has bought 1,000 boxes of Girl Scout cookies. She does love the cookies, but the purchase was to help a troop in Ohio make enough money for a trip to New York.
You just never know who will buy a few boxes of Girl Scout cookies -- or a thousand. Ten-year-old Alexis Moyers of Geneva, Ohio, is a fan of comedian Ellen DeGeneres. So she e-mailed the talk show host to ask if she would buy some Girl Scout cookies to help her troop pay for a trip to New York.

DeGeneres didn't just buy some boxes, she ordered one-thousand, at three dollars, 50 cents a box. A Girl Scout spokeswoman says DeGeneres ordered an assortment of cookies.

The show's publicist says DeGeneres placed her order with Alexis during a telephone call that aired during Thursday's show. On a show that will air today, DeGeneres will get her cookies and present Alexis with a check for 35-hundred dollars.
We think that ten-year-old Alexis Moyers of Geneva, Ohio, has bright future in sales ahead of her.

Posted on January 19, 2007
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Royal Mail Delivers Letter With No Address

Somewhere Here CardA Christmas card sent by a Welsh steelworker with only a name, a map and the words "somewhere here" actually made it to its destination reports the Sun Online.
Crafty Paul Bates sent a Christmas card to a long-lost pal in this envelope with NO street name, NO town, NO postcode - yet it arrived!

The steel worker, 48, had forgotten the name of the town workmate Peter O'Leary moved to from Neath, South Wales, three years ago.

But he recalled Peter had pointed it out on a map. So he put a dot on a sketch of the South West Peninsula, wrote "somewhere here" and hoped for the best.
The Sun Online article says the postcard was delivered nine days later by the UK Royal Mail. The letter made it thanks to a postman who recognized the name written on the card. (via Boing Boing)

Posted on January 17, 2007
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Have a Coke in the Morning

More Americans than ever are having a Coke or other carbonated beverage in the mornings instead of coffee.
It's not unusual for Dee McKinsey to have three cans of Coke before she leaves the house each morning for her job as the regional director of boards and volunteerism at the American Cancer Society in Chicago. "There is nothing better than the feel of Coke on the back of your throat in the morning," said McKinsey, a morning pop drinker since the 1970s, savoring the cold, stinging sensation that coffee drinkers just don't get. But these days, more people are enjoying that chilled morning jolt as they increasingly turn to soft drinks instead of coffee, flaunting mom's no-pop-for-breakfast rule many had in their youth.

Consumption of soft drinks at breakfast eaten outside the home has nearly doubled in the past 15 years, while coffee consumption with breakfast outside the home has fallen nearly 25 percent, according to data compiled by New-York based consumer research firm NPD Group, which has offices in Rosemont. The data is specific to drinks with meals and does not, for example, address the Starbucks phenomenon.

Breakfast consumers order a soft drink with their breakfast 15.1 percent of the time, compared with 7.9 percent of the time in 1990, said Harry Balzer, an NPD executive vice president who has studied American eating habits for more than 25 years. At the same time, Balzer said, coffee was being ordered 38 percent of the time, compared with 48.7 percent 15 years ago. It probably is not surprising that soft drinks are a growing choice at breakfast considering that nearly half of the U.S. population older than age 4 consumes soft drinks on any given day, according a study commissioned by a milk group.

And consumers are drinking soda for breakfast at home more frequently, too, though not in the same numbers. Balzer said 2.4 percent of the people who ate breakfast at home in 2006 consumed a soft drink with breakfast, compared with 0.5 percent in 1985. Most morning consumers prefer fully sugared regular pop, but diet soda consumption continues to grow in the mornings. In 2006, 5.3 percent of those eating breakfast away from home had a diet pop, while 9.8 percent had a regular soda. Diet pop accompanied 1.7 percent of breakfasts in 1990, according to NPD.
The article goes on to describe morning commuters and their pop habits. One guy has to have an extra Moutain Dew in his briefcase or he gets "desperate." Have you ever opened a can of pop after it's been rattling around in a backpack or briefcase for hours? It's like an instant Coke Bomb. Maybe this guy needs to just carry more quarters with him. Who wants a warm, shaken Mountain Dew as a pick me up?

Posted on January 16, 2007
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Terri Irwin Named Australia's Tourism Ambassador

Terri Irwin has been named as Australia's Tourism Ambassador. The appointment comes in the middle of the Australia Week festivities, which are an annual event to promote Australia to the world.
Later Irwin shed her khaki for a black gown and the seamless aplomb of the A-listers at her side for a gala that honoured Steve Irwin's memory. "I am absolutely delighted," Ms Bailey said of Irwin's decision to accept the invitation at a media conference held at lunchtime on Saturday.

Irwin's first job as ambassador, she said, would be in Toronto when the G'Day Australia bandwagon moves on to Canada from New York and the US at the end of the month. "I have to say that I couldn't think of a better person to fill this position," Ms Bailey said, shelving the expected appointment of Irwin's daughter, eight-year-old Bindi. "Terri together with Bindi has been carrying on the magnificent work that Steve has done for Australia."

The actors Russell Crowe and Naomi Watts were honoured for their achievements at the star-studded event. Crowe, who greeted Irwin with a kiss and private words of comfort, said of her: "She knows I'm there if she wants me. She can just call me, whatever it is that she might need [and] I can help her with." Asked what he thought of her appointment, he said, "It's a wonderful idea ... Given that Terri's American she has a unique way of being able to contact people and a unique experience of Australia ...
Terri looked amazing in her floor-length black gown -- it was nice to see her out of her khaki and having a good time. We think she'll do a great job promoting Australia and carrying on the work of her late husband, Steve.

Posted on January 15, 2007
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Angelina Jolie's Adoption Scandal

Angelina Jolie took a lot of heat for criticizing Madonna's decision to adopt from the country of Malawi, sanctimoniously saying how she would never take a child away from a country where there were no real adoption laws. But according to Page Six, Angelina's adoption of Maddox from Cambodia was a disaster for other potential adoptive parents.
PARENTS who have encountered difficulties adopting children from countries like Cambodia are shocked that Angelina Jolie would dare to say anything about Madonna's adoption in Malawi of her son David. Jolie told French magazine Gala she would "never take a child away from a place where adoption is illegal." Yet Jolie failed to mention that she adopted her Cambodian son, Maddox, through a group that was later found to be guilty of fraud. Now procedures have been tightened up, and it is next to impossible to adopt from Cambodia.

"Angelina is not a hero in the adoption community," Tatiana Beams, a Seattle-based international adoption advocate, told Page Six. Beams said parents and other adoption agents are disappointed Jolie "does nothing, or at least very little, to keep international adoption open and legal for American families and children." Jolie later backtracked from her criticism of Madonna, and told People.com her words had been twisted. But some adoption advocates remain irked by the star's failure to acknowledge her own adoption issues.

When Jolie and then-husband Billy Bob Thorton adopted Maddox in 2002, she used Seattle International Adoptions, run by Lauryn Galindo - who was found guilty two years later of visa fraud and money laundering related to Cambodian adoptions.

Beams said that after Jolie's adoption scandal, Cambodia closed its doors, and many families who were waiting to acquire children were left empty-handed. "She [Jolie] adopted Maddox under a questionable agency, where the directors went to prison." Beams added, "It would be nice to see her speak out on issues and policies surrounding international adoption."
Yikes. That certainly puts a different spin on things, doesn't it?

Posted on January 11, 2007
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Humpback Whale Breaks Yacht, Says Sorry

Photo of humpback whale breaching surface A humpback whale accidentally destroyed some guy's yacht, then came back to apologize.
A sailor whose yacht was destroyed by a humpback whale off New Zealand said he had got a good "vibe" from the giant mammal and thought it was trying to say sorry, local media said on Wednesday. Lindsay Wright was sailing his brand-new 10-meter (30-ft) trimaran, named Loose Goose, about 80 nautical miles off the west coast of North Island on Tuesday when he hit the whale.

Wright said he had been sleeping when he was awoken by a loud noise and rushed up on deck to find himself staring at a whale's head about a foot away. "I got good vibes off him. I thought he was trying to say sorry mate, I didn't mean to," Wright told New Zealand television. He said the whale, a large male in a pod of about six humpbacks, had hit his yacht with its tail, opening a large hole in one of the boats's three hulls.

"When I first saw him I thought he had come back for the coup de grace," Australian Associated Press quoted Wright as saying. Wright activated a distress beacon as his yacht took on water and lost electrical power. He was winched to safety aboard a rescue helicopter about five hours later, Australian Broadcasting Corp. radio said.
We do love humpback whales -- too bad the Japanese are absolutely determined to resume whaling and wipe them from the face of the Earth.

Posted on January 10, 2007
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Inventor of Ramen Noodles Dead at 96

Photo of Ramen Noodles Momofuku Ando, the creator of Ramen Noodles has died at the age of 96.
Nissin Food Products Co., the company Ando founded, said on its Web site that he died Friday after suffering a heart attack. Born in Taiwan, Ando founded his company in 1948 from a humble family operation. Faced with food shortages in post-World War II Japan, Ando thought a quality, convenient noodle product would help feed the masses.

In 1958, his "Chicken Ramen" — the first instant noodle — was introduced after many trials. Following its success, the company added other products, such as the "Cup Noodle" in 1971. "The Momofuku Ando Instant Ramen Museum" opened in 1999 in Ikeda City in western Japan commemorating his inventions.

Ando gave a speech at the company's New Year ceremony and enjoyed Chicken Ramen for lunch with Nissin employees on Thursday before falling ill, Japan's largest daily Yomiuri reported. He is survived by his wife, Masako.
Millions of college students have lived on Ramen noodles and they have Ando to thank for this inexpensive sustenance of life. Farewell, Ando: rest in peace.

Posted on January 8, 2007
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Giant Gavle Goat Survives Christmas

Giant Straw GoatThe BBC reports that the giant Gavle goat has survived the holidays thanks to extra flame-proofing. This is only the 11th time the 43-foot goat has survived being burned down or destroyed in the history of the giant goat.
The giant 13m (43ft) goat in the city of Gavle was dismantled after surviving Christmas for only the 11th time.

Goats of Christmas past have been burned down on 22 occasions, ram-raided or simply smashed to pieces.

Authorities said the goat's longevity in 2006 was down to a special flame-resistant chemical coating.

"If the Gavle goat hadn't been impregnated with flame-resistant chemicals, we would have been left with a black skeleton," said Anna Oestman, a member of the city's goat committee.

In 2005, arsonists dressed as Santa Claus and the Gingerbread Man burned the goat to the ground.
The goat will now being stored in a secret location until next Christmas when it will be threatened again by arsonists and other giant straw goat haters. You can read more about the huge straw goat ritual here and here.

Posted on January 6, 2007
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Britney's Record Company Not Jiving With Her New Album

Britney Spears at Pure in Las VegasBritney has headed off to an Arizona spa after her disastrous New Year's Eve, when she either passed out, fell asleep or fainted at the end of her party at Pure in Caeser's Palace in Las Vegas. But Cindy Adams has the real scoop about what's happening in the pop princess' downward-spiraling life. And it's not pretty:
YOU'VE maybe heard about Britney Spears' sort of fall-down meltdown in Las Vegas just after the stroke of the new year. What I have heard that you haven't heard is that her seeming out-of-control spiral personally might be the downbeat of major inharmony professionally. And whether the one affected the other or which one caused the other, who knows?

While in New York she was in the studio recording for Jive Records. She worked some nights until 4 a.m. laying down tracks for a new CD. She thinks it's the makings of a really great album. They don't.

Talk inside the company is that either it's redone, or they need to drop it - and her. When this recording session began, she'd just dumped Federline the Insect. It was not a good time in her life. To recharge her career, she reconnected with her long-ago first-time manager, the one who originally brought her to the heights, Larry Rudolph.

But constant headlined misbehavior is stoking the problem. Jive fears she's alienating her fan base. Their fan base. Jive caters to a young music-buyer, and the continued atmosphere - drinking, bingeing, partying, whatevering, photos with no panties for a mother of two infants - is hitting sour notes. Besides, Jive is not in sync with the five tracks Brit delivered. Conversation in their offices is: If we bear the expense of a redo, is it possible that, down the road, because of the way she's going, we could end up with a really bad product? Or one that won't sell?

The recording has stopped midway. Nothing more's been done because the company doesn't yet know what it wants to do. But that recent front page ain't helping.

I called manager Larry Rudolph, who now has the job of gluing these broken pieces back together. I got him on a beach in Mexico. He very politely said: "I don't know where your information came from, but I can only tell you we're in the middle of recording an album. And you can quote me on that." And in the parlance of others meeting up with a load of bull: Olé.
Britney, you are actually teetering on the edge of the abyss now! Below waits Tara Reid, Tiffany and Debby Gibson. Don't let it happen -- go to rehab. Get a new producer on your album. Get pap shots of in the park with your kids looking happy and healthy. And call Justin right now! Beg if you must, but he's the only one who can save you now.

(Photo courtesy PURE.)

Posted on January 3, 2007
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Britney Collapses In Vegas on New Year's Eve

Photo of Britney Spears at Pure on New Year's EveBritney Spears partied like it was 1999 on New Year's Eve and eventually collapsed, then was rushed out of the nightclub Pure by her handlers. Robin Leach tells all:
Less than one hour into the New Year, pop-princess Britney Spears collapsed at the PURE nightclub inside Caesars Palace. Just 50 minutes earlier, she had hosted two countdowns to usher in the New Year - one inside the VIP section at the hip hot nightspot and a 2nd up on the club's upper outdoor terrace overlooking the famed Vegas Strip where fireworks were shot off from seven casino-hotel rooftops.

Mystery now surrounds Britney's collapse early this morning. She had been seated on a VIP tented-cabana bed overlooking the dance floor at 12:50AM talking with one of her male dancers. She intimated she wanted to leave and as she stood up, "she went into a dead faint and just fell right to the floor."

Her group pulled her up and lay her on the bed at the same time as her personal security asked for the club to provide at least 10 other security managers to "get her out as quickly as possible." They surrounded the stricken pop star in an attempt to screen her from all observers and the new years revelers on the crowded dance floor. One woman in the Spears' entourage yelled, "Make sure nobody gets any photos. No photos anywhere."

When the 12-strong security phalanx was in place, two of her dancers wrapped Britney in what appeared to be a blanket-hooded poncho. Literally carrying her in both arms, they managed to propell her through the crowds and out of the club. It appeared as if "she was being dragged as she wasn't walking under her own speed" said one eyewitness. "It looked as if they wanted to get her up to her hotel room as soon as possible." At 2AM this morning, an ambulance was summoned to the hotel but it was totally unclear if it was brought to Caesars for Britney.
Our long national nightmare is apparently not over. Britney! Where is the comeback you promised us? This is just horrible. We want the panty and champagne police to move in with that girl before she loses her custody battle and is reduced to singing in malls -- like Tiffany did in the 80s.

(Photo courtesy Splash News.)

Posted on January 2, 2007
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